Building the commercial growth engines behind complex B2B companies.
I help B2B companies entering their next stage of growth build the engine to get there. I turn commercial priorities into focused marketing strategies that deliver pipeline and revenue.
A strategist first. An operator always.
I've spent my career helping B2B organizations turn Marketing into a commercial growth engine. I work across business strategy, Marketing and Sales to build the operating model, programs and accountability required to translate growth priorities into revenue.
What sets me apart:
- I think commercially.
- I build what doesn't exist.
- I connect strategy to execution.
- I lead across organizational boundaries.
- I inspire teams to do their best work.
- I deliver quantifiable results.
The growth gaps I close.
Growth is outpacing the company's marketing engine.
Demand Generation & Pipeline GrowthBuilding the demand generation infrastructure, programs and operating rhythm needed to create repeatable pipeline.
Marketing investment isn't translating into enough pipeline or revenue.
MARKETING ROIDiagnosing where demand is breaking down and redirecting investment toward the audiences, programs and signals producing commercial impact.
Marketing and Sales are pursuing the same growth goals through different playbooks.
SALES & MARKETING ALIGNMENTCreating shared priorities, audience strategy, programs and accountability around pipeline and revenue.
The business has a growth strategy without the commercial marketing system to execute it.
GTM EXECUTIONTranslating growth priorities into coordinated GTM programs, measurement and execution across functions.
The numbers behind the work.
Powered by a demand generation engine built from the ground up.
View case study →Using an ROI framework to prioritize higher-return opportunities.
View case study →Through signal-based marketing strategy and full-funnel orchestration.
Led the integrated brand-to-demand strategy supporting a $160M business priority.
View case study →My credentials and operating philosophy on a single page.
Who I am, the work I've led, and the business outcomes achieved.
PDF, two minute read.